

You are the Chief Everything Officer: You handle all the sales, manage every project, do the bookkeeping after hours, and you're the only one who can fix a crisis on site.
The Marriage is Struggling: You cancel date nights, you miss your kids' games, and your spouse is tired of hearing, "Just one more call." Your business is giving you an income, but it's slowly destroying your most important relationships.
You Can't Raise Your Prices: You know your worth, but you're terrified of losing the job, so you keep bidding low, trapping yourself in the commodity game where profit margins are razor-thin.
No Exit Strategy: You don't own a business; you own a job with unlimited hours. Without you, it's worth nothing. It’s a burden, not a sellable asset.

The Isolation Trap: You feel alone, making every high-stakes decision without an experienced peer to guide you or a coach to hold you accountable.
The Chaos Cycle: You have no SOPs (Standard Operating Procedures), so every job is unique, every hire is a risk, and every day is spent putting out fires.
The Employee Time Bomb: You hire people based on gut, leading to bad fits and high turnover. You waste time training people who were never the right "A-Player" to begin with.
The Stagnation Point: You are busy, but you've been hovering around the same revenue and profit margins for years because you lack the Playbook to scale.

The Locker Room is your virtual team space. This Tier is designed for immediate relief by giving you the essential tools and community support you need to start building your foundation for just $97 per month.
The Foundational Playbook SOPs: Access to the SOPs Library with 4 core video trainings every month, giving you actionable systems to immediately stabilize operations.
Private Community Access: Private Online Community and Mobile App; peer support and direct Q&A access to the Team for your tactical questions.
Assessment Platform Access: Access to our DiSK Platform to start identifying the right people for the right seats (plus a discount on individual assessments)!
Event Discount: Discounted tickets to Boot Camps and Retreats

I have a legacy company that is able to sustain my life, philanthropy, and raise up leaders.
I am no longer needed in my contracting business
Sales, from training to closing, is handled by my team
100% of Project Management is handled by my team
Marketing and leads flow daily without me
I have a top HR Manager keeping us staffed 24/7
The business is a sellable, revenue generating, asset
I went to Peru on a dream Mission trip with my family
I get to attend church every Sunday without job site visits
I am able to employee my kids and leave a legacy to them
My marriage is the best it has ever been
I am a sports car and Jeep enthusiast
We live in a spacious dream home where my kids are close
All of this? Is a process that can be replicated even by an old school Chuck in a Truck like me.

With 28 years in the field (painting, roofing, siding, etc.), he grew Phillips Home Improvements into a consistent 8-figure powerhouse maintaining extraordinary 40% profit margins. Featured in Blue Collar Millionaire and recognized for his A+ BBB rating and commitment to excellence. He built the blueprint; now he’s dedicated to helping you build yours.

Influencing over $80 million in sales throughout his 9-year tenure, leading the team that secures the company's consistent growth. As a Certified Maxwell Leadership Coach and Sandler Sales Leader, Joe is the mastermind behind the sales scripts, role-playing, and culture shift that turns ordinary reps into Sales Superstars. Dedicated to living a life of impact.

Architect of the "TEAMily" culture at Phillips Home Improvements and is passionate about helping contractors solve their biggest scaling problem: people. Certified Practitioner who specializes in DiSK to hire the right person for the right seat. Stay staffed with A-Players who integrate seamlessly, proving HR systems are the key to escaping the "Contractor Prison".

Achieving over $1 million in personal sales in her mid-20s. Her expertise lies in deep competitive analysis, masterfully reviewing other estimates to find critical holes in competitors' bids. She uses these insights to enhance proposals with clarity and value, consistently closing high-ticket deals. She proves that with the right systems you can dominate.

Magic behind the systems that guarantee profitability and scalability. Successfully increased gross profit by 14% by redesigning "Basic, Better, Best" product lines and single-handedly automating internal processes from sale integration to payroll. Leveraging data management and internal financial reporting for quarterly/yearly planning.

Built and implemented a commercial solar sales program that generated over $8 million in personal sales within six months. Since joining Ride the Wave, he has maintained a 94% client retention rate while adding more than 130 clients. Under his leadership, the agency has averaged 100,000 people reached and 16 leads per client per month throughout 2025.
If you are attending the coaching calls, doing the work, and attempting to implement our recommendations in your business - and you are still not seeing the progress, request a refund for the last 30 days. This is our passion. We have built it. We believe in it. We want you to succeed and we stand by our process.
If your business is at the breaking point, if you are — move now risk free.

We understand your contracting business is your baby, your life line, and who you trust it with is important.
The Locker Room and the Contractor Freedom Coaching is the ultimate growth community for contractor business owners. It’s your all-in-one resource for mastering the strategies, tools, and systems you need to grow smarter, faster, and with confidence. Inside The Locker Room, you’ll find industry experts, coaching by those that have BUILT it, done-for-you Playbooks, and access to a thriving community of like-minded contractor entrepreneurs—all designed to help you overcome challenges and achieve your goals.
Contractor Freedom is specifically for the contractor (the "Chuck in a Truck") who is tired of being the bottleneck in their own business. If you're stuck in "Contractor Prison"—doing all the sales, production, and management yourself—this is the Locker room you need to be in. You'll have access to the Playbooks we leveraged to break past the $1M month barrier with, build your own self-managing team, and hit your 2026 goals and beyond.
The Locker Room is designed with busy contractor entrepreneurs in mind. You can dive into a quick Playbook to solve a pressing challenge or focus on just the workshop recordings most relevant to your current goals, like the Sales Bootcamps. Think of The Locker Room as your on-demand contractor growth toolkit—available when you need it, at your own pace. While we would love to have you in the live coaching sessions with full accountability, know the recordings will be there for when you have time.
The Locker Room isn’t just about learning—it’s about getting you PROVEN results. Unlike other groups run by coaches that have never built their own contracting company, they were JUST in sales or JUST in marketing, Jason Phillips and his team have been there. We cover end to end needs from your F7 Sales Training specific to contractors like you, to scaling to $1M a month without destroying your marriage and family. No generic business content. The Locker Room offers actionable Playbooks for contractors, real-time feedback from a thriving community of others like you, and strategies tailored to contracting business owners. You won’t just learn what works—you’ll know exactly how to apply it to grow your contracting business.
While no coaching program can guarantee success, we can promise this: If you actively engage with The Locker Room, follow the strategies, and leverage the coaching sessions, get your team to the bootcamps, you’ll be equipped with everything you need to succeed in your contracting business. And with our Success Guarantee, if you don’t see measurable progress after applying what you’ve learned, we’ll refund the last month of your membership.
Yes! The Locker Room is constantly updated with fresh trainings monthly, event recordings, tools, SOPs, and resources to keep you ahead of the curve. You’ll also gain access to live trainings and exclusive insights from industry leaders, ensuring you’re always equipped with the latest strategies in your contracting business.
No problem! The Locker Room is built for flexibility. You can focus on the content most relevant to your goals and access everything on-demand whenever it fits your schedule and immediate needs. It’s like having a contracting business growth toolkit at your fingertips, ready when you need it.
Immediately! Once you join The Locker Room, you’ll gain instant access to all workshops, Playbooks, and community resources. You can start implementing strategies within minutes. For our higher live coaching tiers, you'll see the Events tab and can start adding live coaching calls to your calendar. Immediately turn on the Sales Bootcamp recordings for you and your team.
If you cancel, you’ll lose access to all bootcamps, Playbooks, and the community after your current billing cycle ends. But don’t worry… while you’re a member, you can download and save templates, SOPs, and resources.
Canceling your membership is quick and hassle-free. You can use our self-serve membership portal to manage your subscription anytime. Or, if you prefer, simply email [email protected], and our team will promptly take care of your request—no questions asked.
P.S. If you're tired of running on luck, it's time to run on a system.
The Locker Room is your simplest, lowest-risk first play.
We'll see you inside the community.


